Verizon and Apollo Management didn't reply to requests for information on how consumer data would be used after the acquisition, but analysts report that the company intends to continue to operate the platforms rather than sell the consumer information separately. "Whatever privacy policy was in place, that's still going to apply after the sale," says Pam Dixon, executive director of the World Privacy Forum, a California-based digital advocacy group.Īpollo is likely to go to work trying to make more money off that data.
However, Apollo will at least have to follow the same guidelines as Yahoo and AOL in using consumer data, and if they plan to change the policy significantly they'd need to notify you. The policies also anticipated the possiblity of a sale, so your data can now be transferred to Apollo without asking for your permission. Like most companies, AOL and Yahoo drafted broad privacy policies that allowed the firms to use and sharing your data in a variety of ways. If you're one of those folks with an unused account, the data associated with it-from your emails to your Yahoo Finance portfolios-are still being held in the databases, available for use in targeted advertising and for other business purposes.
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